Hamezaveh
Illustrative Brand Language

Hamezaveh, a brand specializing in pantry products, wanted to create a unique and playful illustrative language to convey its message of wholesome and fun snacking. To achieve this, we developed a cast of characters made from nuts and dried fruits to use in all of the brand’s marketing materials. Each format, from gift packaging to bulk bags, was illustrated with different characters that were specially adapted to the concept.

We also created a delivery vehicle with the same characters, accompanied by cute sayings that add to the brand’s charm. The website’s advertising messages were also illustrated with the characters to create a consistent brand experience.

In a later phase of the project, we created a new set of bulk packages with a more minimalist but fun look and feel. The illustrative language we developed for Hamezaveh successfully brought the brand’s fun and wholesome personality to life, and helped it be memorable in a crowded market.